Member Article

Marketing automation specialist appoints two new directors

Marketing automation specialist Force24 has strengthened its senior management team with the appointment of two experienced communications experts.

Nick Ashmore joins the Leeds-headquartered firm as marketing director. Having kick-started his career with advertising agencies in London, he moved to Monitise in 2008. Progressing to the role of vice president of marketing, he was responsible for lead generation and brand strategy for the group, helping the business grow from a tech start-up to a global leader in the mobile payments sector. He will now be responsible for building awareness of the Force24 brand and its market leading technology.

Nick’s appointment coincides with the recruitment of sales director Oliver March. Oliver joins Force24 from Oracle, where he was responsible for enterprise sales of marketing automation solutions Eloqua and Responsys, as well as the data management platform Bluekai and online testing and optimisation solution Maxymiser.

With a wealth of B2B and B2C experience, Oliver will support Force24’s accelerated growth through the sale of its powerful multi-channel marketing technology and associated creative services. Complementing the work of Force24’s commercial director Nick Washbourne, Oliver will concentrate primarily on new relationships with enterprise customers.

The hires signify a key business milestone for Force24. Established in 2010, the brand has grown to become renowned for its intelligent, UK-grown marketing automation solution. It has created hundreds of customer journeys touching 23 million consumers across the retail, travel, financial services and technology sectors. And with clients including FTSE 100 firm Worldpay, energy giant Npower and home shopping brand JML, the company is looking to cement its position as one of Europe’s leading independent automation platforms.

Commenting on the appointments, managing director Adam Oldfield said: “Our platform is built by marketers, for marketers – not scientists! We work hard to maximise the value of marketing automation throughout the customer lifecycle, in turn promoting better conversations, fuelling clients’ growth and giving marketers the tools to shine.

“But now is the time to talk to more CMOs, marketing directors and CRM heads, to quash the pain points they’re experiencing. Nick and Oliver are well-placed to help us do just that.”

This was posted in Bdaily's Members' News section by Katie Mallinson .