Member Article

The importance of video in Digital Marketing

At Bdaily, we believe in the power of digital. Using digital marketing and social media, we’re now able to communicate with anyone, from anywhere, and at any time.

However, the digital landscape is not without its pitfalls. How often do we grow tired of an automated direct message on Twitter or an ‘exclusive’ sales pitch on LinkedIn?

While digital presents us with a tool of connectivity like never before, personal relationships and genuine interaction can often be compromised. When applied irresponsibly, digital tools can alienate audiences and in turn, actually be more trouble than they’re worth!

But, is Digital really an enemy? We don’t think so…

Throughout the years of us using digital to deliver regional business content and marketing solutions, we’ve learned along the way that ‘digital’ shouldn’t replace, or compete with, a personal approach in establishing a business relationship.

We’re here to help businesses use the power of digital in the right way to further develop relationships with customers.

Here at Bdaily, we’re passionate about letting our readers know how we feel! We’ve created a video showcasing our commercial values and what it would be like for your business to work with us.

The Bdaily Video Project: As it happened

For this project, we worked with one of the region’s up and coming video production companies, MC Media. Take a look at the video below, where our MD, Sarah Callender, explains more.

This was posted in Bdaily's Members' News section by Bdaily Digital Marketing Team .