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UK augmented reality tech star Blippar secures another $54m of funding

One of the UK’s tech stars, augmented reality company Blippar, has announced it has attracted another $54m (£38m) worth of funding.

The tech firm has announced the closure of the Series D funding round which was led by Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia, and included investments from the firm’s current investors.

Blippar launched in London in 2011 and has since expanded globally, boasting partnerships with major players such as Conde Nast, TIME and Coca-Cola and a presence in the US and Far East.

Its app, which boasts over 65m users, combines augmented reality and image recognition technology allowing users to ‘blipp’ an item in the real world to provide relevant content on their mobile device.

Commenting on the closure of this new funding round, Ambarish Mitra, Blippar Co-Founder and Chief Executive Officer, said: “2016 is poised to be the biggest year in Blippar’s history as we not only expand our breadth and depth as a business—across our team, technology capabilities and product offerings—but also reach new heights with our vision to become a true visual discovery engine for the physical world.”

The firm has outlined how it will use the cash to add to its current base of 60 engineers in San Francisco, as well as launch a range of education projects.

Ambarish added: “This latest funding round will allow us to continue to capture top engineering talent, further grow our leading global install base, create one-of-a-kind campaigns for our brand partners, and achieve our vision for an era in which everyone has access to unlimited knowledge of the world around them, regardless of language or education.”

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