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Fashion pop-up Fofolles World takes up short-term residence on the King’s Road

Fofolles World, the global fashion pop-up, has taken up retail space at 340 King’s Road in London.

The fashion brand will operate in Sloane Stanley Estate’s The Concept Store, a permanent pop-up space in Chelsea that has already welcomed the likes of Tom Cridland and London Après.

Following stints in Paris and the Middle East, Fofolles World will take up residence in the 1,178 sq ft space until 19 March showcasing its range of women’s clothing, accessories and swimwear.

Commenting on the opening, co-founders Salomé Chichinadze and Costanza della Torre Tasso, said: “The King’s Road is an iconic shopping destination that appeals to a diverse and international consumer base. The extensive range of exquisite style, designs and fabrics chosen by our brands all have a quality and allure to match this highly sought after location.

“Our multi-brand pop-up allows our individually selected brands to build on success as an online retailer. We are delighted to be joining an impressive variety of brands on the King’s Road.”

Hannah Grievson, Commercial Property Manager at Sloane Stanley, added: “Fofolles World strives to break new ground by introducing the individuality of unique brands and promoting collections by avant-garde designers to target both local and international visitors.

“The brand visits four of the world’s fashion capitals every year. Its ‘pop-in’ concept is an interesting and innovative idea that will appeal to the fashionable, discerning and international consumers who shop and live in the vicinity.”

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