Member Article

A passion for fashion

Newcastle entrepreneur Janet Stansfield founded DIWAH after she found it difficult to find reliably sourced semi-precious jewellery components for making her own customised jewellery.

So she founded DIWAH Jewellery – a brand, new, dynamic and innovative UK-based jewellery brand, where everybody can design their own luxury fashion jewellery online from thousands of different components and style suggestions.

And it’s a world first! No other jewellery site in the world combines customizable jewellery design with the thousands of different components that DIWAH offers.

Janet employs a team of ten developers and designers and over the last two years, the DIWAH team have built a clever, intuitive and easy-to-use, online jewellery design platform, whereby you become the jewellery designer. Entirely self-funded until launch, DIWAH are soon to open a funding round to enable the business to scale.

You can edit each of these beautiful designs by simply removing or adding the luxe components of your choice. Or you can design your own necklace from the start using components from each of the different 10 DIWAH Collections.

Janet has personally sourced a full range of 1500 luxury elements, with a vast range of shapes, colours, textures and materials to include: fashion chains; semi-precious beads and pearls; luxe fashion elements; and striking semi-precious pendants as well as a unique range of finishings and fastenings to suit wearability and comfort. Every item is fully represented on the web-site in a graphic-rich drag-and-drop editor.

No stranger to design, having been featured recently on the BBC’s “Interior Designer” show, Janet has invested heavily in design for a number of pre-made ranges. She comments: “The opportunity to design your own jewellery is appealing, but I wanted to give clients a starting point, with the opportunity to start with some great designs and “tweak” them by changing components. You can choose to take inspiration from an existing design, or start from scratch.”

DIWAH produces everything by hand in its UK-based design studio in Newcastle upon Tyne. The management is proud to support and train apprentices in the art of jewellery-making and prides itself on sourcing ethically from small artisan suppliers from around the world.

Janet sees an opportunity to not only provide great quality designs and customized jewellery to fashion clients, but also to help hobbyists and small retailers who want access to a consistent range of quality sourced components or their own design unique range.

Prices range from an elegant, simple collar necklace designed with fashion pearls from an affordable £30 to more complicated designs, up to £300. Prices to suit every budget.

For more information on DIWAH, please go to www.diwah.com, email janet@diwah.com or call 0191 281 0029 (DIWAH office) or founder and creator Janet Stansfield on 07714 899 782.

This was posted in Bdaily's Members' News section by Kate Slater .