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Things you need to take care of for mobile app localization

Lately, localization of mobile applications development has become significant due to its localization being established in a market. This way the apps which have focused more on localization gets appreciated thus localized apps get all the success. Mostly, app owners are seen focusing on the English language, which doesn’t seem to be right as not everyone speaks English. Often it happens that developers find it stressful, which is really not the case as all that’s needed is smart work. Here we present to you steps that developers must take care of for Mobile app localization.

Decide on the app supportive countries

It’s mainly only the developers to make the decision on which countries they are really keen to launch the apps in. So they must make a final decision in this regard like where they want to make their apps available. There are app owners who want to release their app for particular countries like, English speaking nations instead of global level.

App store description

Usually what happens is when the apps are launched targeting global users this make the app function available in various languages. However, in regard of App store description, they focus on the first impression given when someone reaches to the link of that app. It’s the duty of the developers to translate the app store description prior to the release of the app. It’s crucial as users first reach here and get to know the approach, users and benefits of using app through the description.

App Text Isolation

It’s always better when unique identifier is used to explain each line of text. After all it makes for a nice presentation when each line is organized in a spreadsheet prior to translation. Isolation comes across as the easy reference as it grabs the users attention thus when it comes to localization, developers must go with this.

Translate each sentence into targeted language

Once the app publisher has made up the mind to localize the mobile app he must decide that his app will support to which countries. ‘EFIGS’ is what every developer abides by as it comes to localizing the app. ‘EFIGS’ represents languages like English, French, Italian, German & Spanish. It’s vital that the translation is done in a proper language as freelancer translators are greatly helpful in delivering properly translated material. As you consider free translating tools such as Google Translator, there are certain to be few grammatical errors. Thus utilization of Google translation is not advised. Instead, in-app support Good Translate is a better option.

Add Independent Language Setting

There are few who go with non-native languages and thus prefer using non-native languages app for diverse use. Mainly, the ones involved in overseas businesses and live in regions where multiple languages are used for communication go with such kind of apps. Language setting option is advised so that people can utilize app services and this tends to be an easy way for the language learners too.

Redesign

Once you have translated the text in other languages, it’s time for mobile app developers to alter the design. Now the same sentence when written in other language may consist of more words. This may cause designing changes and thus developer may come across imperfection after translation. Or else a screen space may be small to fit a text with increased words.

Focus on cultural differences

With each language comes its own rules and culture. Thus as you localize an app targeting a particular country, it’s advised to stick to the culture and language rules. When you are not following it, it will negatively impact the users. So, it’s essential to follow the orders of languages. For an instance, when you target U.S region, then the right way to write 1st March is ‘03/01’, whereas if you target France, then it needs to be March 3. Now some languages are read right to left so the languages like Arabic needs to be rightly aligned.

Hence, it’s proved that there are numerous advantages of localization & internationalization. This is a basis marketing strategy having great outcome. In case you fail to localize an app, you are certain to lose many of potential users who actually prefer a specific language. Thus, Mobile App Localization & Internationalization are actually simple when a developer does it smartly.

This was posted in Bdaily's Members' News section by Octal Info Solution Limited .