Member Article

Why Your Business Needs a Mobile Application?

Have you ever imagined the number of people who carry a Smartphone. The number is ever increasing. In fact, the mobile industry is witnessing a revolution of sorts with size of market touching new heights with every passing day. The basic function of mobile phone is no longer restricted to making and receiving calls. Your Smartphone can run unimaginable number of applications.

Business houses from across the globe have begun with trend of marketing via the apps. They have in fact migrated from physical world of distributing leaflets, printing catchy advertisements to reaching out to the prospective client via their mobile phone.

Even though some would think that loyal customers stick to you regardless of any such means but if you want to be prepared for the future, you will definitely require a mobile app.

Given below are some real reasons why your business needs a mobile application:

• Offering Customers More Value

Every business wants to offer to its customers maximum value. Business is basically about give and take. You offer the market a new product and in return, you want acceptance from them.

The wallet-opening process will be faster if you give to your clients the value which they seek. You can actually build a loyalty program for your clients within the app. This will enhance their interaction with you and will be reflected by way of expansion in revenues.

How does a loyalty program work?

It’s a system where the more a customer interacts with you and buys your product, the more loyalty points he or she gets. This way they get good deals for products which they intend to buy.

Starbucks, in fact makes use of mobile app to offer rewards points to the app subscribers. This motivates them to buy more coffee. In fact the clients can even make payment directly from the app which makes the whole transaction go fast.

• Apps are a Great Way to Promote Your Business

Mobile app is akin to mini advertising billboard. It is not just cute and colorful but also simple and to the point. Mobile apps are quite easy to understand. They work like a website, highlighting different products as well as services which your customers need. With the app, it is easier to find whatever you need. When customers get what they want your business receives a boost up automatically.

• Expanding your Market Reach

Apps enhance your market reach. Most of the people these days are forever on a go. They do not have time to sit down and browse the web. They might not have patience to check out a website properly. For such people the best way to catch their attention is via a creative and functional mobile app. In essence, the younger generation is much more attracted to a mobile app than to a regular billboard advertisement.

• Better way to Connect with Customers

Every business house wants a 24/7 connection with their customers and the best way to accomplish this aim is via a mobile app. Customer service is no longer only about face to face communication. Almost 2.6 billion people have access to high-powered mobile devices which is within their arm’s reach most of the times. Now when your company has a mobile app customer receives service whenever he or she wants regardless of time of the day.

Mobile app is not a human being which is subject to negatives such as mood swings or poor performance. It will offer service to the clients whenever the need arises providing the best buying experience.

In actual fact, the vast bulk of marketers look at apps as a way to enhance customer service.

• Boosts revenues by standing out from competition

When your customers are more satisfied it gets reflected with volume of sales. Almost 70% of buying experiences are affected by how the customers feel when they are being treated. When you sell via a mobile site the customers feel frustrated. The apps help you beat the competition because if your competitor doesn’t have an app, you will definitely have an edge.

When people are pleased people the consumer demand expands exponentially and this is converted by way of revenues.

Owing to all of the above mentioned reasons your business needs a mobile application without any second thought.

Get FREE consultation for your Business Mobile App Development queries.

This was posted in Bdaily's Members' News section by Girnarsoft .