Partner Article

Online content platform Playbuzz pairs with Disney after securing £10.4m funding

Israeli content and social platform Playbuzz has announced that it has raised $15m (approx £10.4m) in strategic funding, led by US media giant Disney and Saban Ventures.

The digital firm, whose UK operations are located in London, also saw further investment from existing investors 83North, Carmel Ventures and FirstTime Ventures.

Playbuzz’s content creation platform allows users, brands and creators to create and distribute content in various formats, and has over 40,000 media partners signed up to the service, including MTV and Time.

The investment, which follows a $16m (approx. £11.1m) Series B funding round last year, will be used to develop the tech firm’s content-engagement platform and expand its sponsored content business as it targets more leading media partners.

Shaul Olmert, co-founder and Chief Executive Officer said: “Playbuzz enables publishers and brands to create content that matches today’s content-consumption habits, while generating meaningful engagement and new monetisation opportunities.

“The support of global leaders in media, such as Saban and Disney, will enable us to expand both our editorial reach and sponsored content business.”

Barak Pridor, Managing Partner of Saban Ventures, will join the Playbuzz Board of Directors following the venture capital firm’s investment.

He added: “Engaging content is the key to media consumption, and Playbuzz has positioned itself as the leading platform for media companies and brands to create and distribute such content across all devices.

“Playbuzz’s unique network, and distributed sponsored content offering, make it the ideal platform for editorial and commercial growth of its partners.”

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