Member Article

Sunderland AFC goes for gold with new Tanzanian partnership

Sunderland AFC has partnered with Acacia Mining plc, a gold-mining business based in Tanzania, as the club looks to build on its links within the country.

The Premier League club, which is aiming to develop relationships across Africa, enters a footballing partnership with Acacia that will deliver sports initiatives to community sites across the North West region of Tanzania.

The linkup will see the English club work with local football clubs in the Kahama and Tarime districts North West Tanzania, operating in these areas eight to 10 weeks a year, working to deliver Acacia Maendeleo Fund dedicated CSR programmes.

Graham Robinson, head of international football development at Sunderland AFC, who will be delivering the partnership in Tanzania, is already familiar with the communities in which the club will be operating in and is excited to get started.

Graham said: “Community football is the starting point for many players and through our partnerships in Africa, we have a long-held commitment and reputation for investing in community and education programmes.

“The partnership with Acacia Mining through the Acacia Maendeleo Fund will allow us to fully deliver the programme over a sustained period of time, leading to a more successful initiative.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →