Member Article

Weber Shandwick Manchester Blooms with Pot Orchid Win

Dutch flower promoter, Bloembureau Holland, has appointed Weber Shandwick in a competitive five-way pan-European pitch.

Weber Shandwick’s Manchester Office won the three-year contract to promote orchids in the UK alongside the agency’s network offices in the Netherlands, France and Germany.

Bloembureau Holland is an independent foundation concerned with keeping promoting plants and flowers to the European consumer is co-funded by the European Commission.

The agency, one of the world’s leading global communications and engagement firms, will deliver integrated campaigns that build on emotional connections to Orchids from an account hub in the Netherlands.

General Manager of Bloemenbureau Holland, Mark Eijsackers, said: “Weber Shandwick presented a creative and solid marketing in a competitive European. We are looking forward to delivering three years of impactful campaigns across Europe, with the UK being one of our most important markets.”

Jo Leah, Weber Shandwick MD and Chair English Regions and Wales, said: “Orchids are known for their extreme beauty and symbolism and our European network is mobilised to build on that emotion and history through a multichannel consumer campaign.”

This was posted in Bdaily's Members' News section by Fiona Belcher .