Member Article

IF takes Knowsley Safari to the big screen

IF - the insight-led creative agency – has developed a new campaign for Knowsley Safari aimed at the family cinema audience.

Coinciding with the release of a number of family films, the 30 second advert, called Adventure Calls, will be shown at cinemas throughout the North West from Friday 15th April.

It features many of the amazing things to do and see at Knowsley Safari: including watching the lions prowling, visiting the murky bat cave and spending time with the playful sea lions. All of which are told from the perspective of a child.

As well as the cinema advert, there will be a six sheet poster campaign in the foyers of selected cinemas across the region which will also promote a 10% off online offer.

Jo Whiteley – creative director at IF – said: “We wanted to make a fast paced, energetic story full of wild encounters that would give viewers a snapshot of the big adventure that awaits them.“

Rachel Scott - marketing director at Knowsley - said: “The large screen format lends itself well to the scale of experience we offer at Knowsley and gives us a perfect chance to target our audience; positioning Knowsley Safari as an exciting adventure for all the family.“

IF developed the creative idea, story board and all supporting design assets. Vizeum acted as the media buying agency and Sky animated and produced the ad.

Knowsley Safari also has a TV campaign airing on Nickelodeon throughout the year with seasonal competition slots.

This was posted in Bdaily's Members' News section by The if agency .