Pure Gym reports strong financial year as revenue hits £125m

Pure Gym, the Leeds-headquartered gym operator, has reported significant growth in its annual results for 2015.

In the 12 months to 31 December 2015, the company saw revenue significantly increase by 82% to £125.2m, with underlying EBITDA reaching £28.0m, up from £19.2m in the prior year.

During the last year, Pure Gym expanded with the acquisition of LA Fitness and its 43 fitness clubs. As a result, the gym operator consolidated its position as the largest UK gym operator by sites and members, particularly increasing its presence in Central London and the South East of England.

Humphrey Cobbold, chief executive, said: “Pure Gym has had an exceptional year in which we have seen a significant increase in membership of all ages, reinforcing the demand for access to affordable, flexible and high-quality gyms across the country.

“The acquisition of LA Fitness, the strengthening of our management team, the investment in rebranding and launching new initiatives has put us on the front foot for another successful year ahead.”

During 2015, Pure Gym also reshuffled its management team with the appointment of Dan Glyde as chief technology officer, Stephen Rowe as chief marketing officer, Eve Sukhnandan as HR director and Francine Davis as director of strategic and commercial development.

Mr Cobbold added: “Our strong financial results are built on the drive, commitment and hard work of an extraordinary team of colleagues who I am extremely proud to lead.

“We have added leadership capacity and new skills right across the organisation and we have done so without compromising the values and entrepreneurial character that have been the foundation of Pure Gym’s rise from startup to market leader in just 6 years.”

Pure Gym also signed a three-year partnership with The Great Run Company, the UK’s biggest mass participation running series, which will see Pure Gym as a lead sponsor and provider of ‘pop-up gyms’ at running events across the UK including the Great North Run, Great South Run and the Great Manchester Run.

In June 2015, Pure Gymentered into partnership with Sir Chris Hoy, who also became an investor in the business.

As for 2016, the gym operator has continued to convert the majority of the LA Fitness sites to the Pure Gym format as part of a £30m refurbishment programme. This programme is on track to complete in the summer of this year.

Since the beginning of the year, Pure Gym has opened 18 more sites across the UK, including 9 LA Fitness conversions, and now has more than 780,000 members. Pure Gym opened its 150th gym, in Oxford, at the beginning of April.

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