Member Article

North East Distillery Stocked At The Shard

An independent small batch distillery, based in the North East, is reaching new heights after making its way into one of London’s most iconic venues.

Poetic License, based at the Roker Hotel, Sunderland, is now being stocked on the 31st floor of The Shard and served to discerning drinkers in its contemporary aqua shard* restaurant.

Famed for offering innovative British cuisine, the eatery also boasts a spectacular, three-storey atrium bar offering an extensive array of unusual cocktails and high quality spirits.

Starting this month (April) that will include Poetic License’s Graceful Vodka (40.4%), as well as its award-winning Old Tom Gin (41.6%) and Northern Dry Gin (43.2%), all crafted with a range of botanicals to be enjoyed alone or with a premium mixer.

All three products are distilled on site in Sunderland using Poetic License’s own in-house still, Gracie, and will be distributed to aqua shard after being bottled, labelled and finished by hand.

“In a somewhat crowded market, Poetic Licence vodka and gin stand out as quality and unique and we are thrilled to stock them at aqua shard,” said Tony Geary, Operations Director, aqua restaurant group.

aqua shard will be the first London stockist for Poetic License, which is already being offered in bars, restaurants, hotels and high end department stores across the North East, including Fenwick Newcastle and the four star Wynyard Hall Hotel, County Durham.

The brand, which launched in late 2015, was recently listed with trade retailer, Speciality Drinks Ltd, and owner Mark Hird hopes that more sites in the capital will soon follow suit.

“Poetic License has only been operating for a relatively short space of time but we are already making great progress in the industry,” he said.

“After passing the rigorous acceptance standards of Speciality Drinks Ltd and Aqua Shard I hope that more venues will step forward to sample our wild spirits and make them accessible to free-thinkers and discerning drinkers from across the UK.”

For more information about Poetic License visit www.poeticlicensedistillery.co.uk. All trade sales enquiries should be directed to distiller, Luke Smith, on 0191 5103564 or luke@poeticlicensedistillery.co.uk

This was posted in Bdaily's Members' News section by Sorted PR .