Leeds-based Enjays secures recipe for success with £300k investment

A Leeds-based supplier of waffles, pancakes and crepes to the UK foodservice market is preparing for the next stage of growth, backed by a £300k investment from Finance Yorkshire.

Established in 2005 as a creperie in Headingley, Enjays Pancakes has has more than doubled its turnover during the last 18 months and has now secured another significant Finance Yorkshire investment.

It follows an initial investment of £350k in 2013, which allowed Enjays to broaden its product range and create new jobs.

This most recent investment will enable the business to further develop its infrastructure, including sales, marketing and branding resource, alongside capital investment in the factory to increase throughput, in order to allow for considerable growth forecast over the next 12 months.

Much of Enjays’ current growth is down to the creation of targeted products for the foodservice sector, particularly a reduced sugar range which has had success with schools, colleges and the healthcare sector.

The business has also recently introduced its Waffletops brand, a range of coated topped waffles aimed at the coffee sector as an alternative to muffins and cookies.

Jon White, the business’ managing director, said: “In the last 18 months, we have more than doubled our turnover and we are aiming to achieve the same level of growth within the foodservice sector over the coming 12 months.

“Once again, the capital from Finance Yorkshire comes at a crucial time for Enjays and it will allow us to put the infrastructure in place to faciliate that level of growth. We produce everything within the UK and our core strengths now span the pancake and waffle category, which means we have a compelling offering for customers across the foodservice and retail markets.”

Ian Brown, Finance Yorkshire’s portfolio director, added: “The growth at Enjays since our previous investment is testament to the passion and commitment of the management team and we have every confidence in their future success.

“They have cleverly tapped into the needs of certain foodservice customers with sector-specific products such as the reduced-sugar range, and with the infrastructure in place to support their continued growth, the sky is the limit.”

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