Member Article

A Newbie’s Guide to Creating and Marketing a Mobile App

Have a brain bustling with brilliant ideas for a one of a kind app? You don’t have to be a professional coder or developer to shape your ideas into an app. And great news for all the budding entrepreneurs out there: you do not need programming skills to build a mobile app. Apps are often compared to songs; you never know when it may just take off and make you an international sensation overnight.

Here we bring to you a few simple steps to help you create and market your first mobile app successfully:

Write your idea down on paper Make sure it is clear and detailed and go screen by screen. Seek the help of prototyping tools available online to help you with the details. Answering questions like- what is the app going to do? Why will people want to download it? What features will it have? Are all very important to save you from confusion during the development phase?

Initiate the development If you are creating the mobile app yourself, it is probably wise to take the help of mobile app developing companies which will provide help and support you in areas you aren’t very well versed in.

Design details of the app

• Select key words that will help your customers in searching for the app and find out the keywords used by competitor’s apps by using tools such as App store optimization.
• Come up with a catchy name that will persuade people to download your app.
• While selecting a category, keep in mind that picking a category that has lots of high ranking apps may not help you to get a good position in the charts. Pick a relatively less popular category so you can get a good position on the charts. If neither strategy works, you can always pick another category.
• Picking the icon is crucial as your customers will identify your entire app with its icon. Use tools like Photoshop, Fiverr and let your inner creativity go wild. Keep in mind that Apple does not carry apps without eye catching icons.
• Pick amazing screenshots as it is literally the first look a customer will get of your app

Post launch marketing

• To boost the download numbers of your app, getting reviews is highly important. Find or hire popular bloggers to write reviews for your app and watch the number of downloads multiply right before your eyes.
• Social media is one of the greatest tools for marketing and it can be used extensively to market your app. Log on to facebook, twitter and talk about your app and soon you’ll find others talking about it too.
• Persuade people to write reviews for your app by providing free upgrades if they do so. This increases search rankings.
• Use paid advertising to make your campaign even stronger
• Find/create a website to feature your app which will not only provide information but also experiences of users which will make your app a raging success.

This was posted in Bdaily's Members' News section by AppInventiv Technologies .