Member Article

You Call That Ambitious?

We’re not alone in saying that we work with ‘ambitious’ organisations.

Just a quick glance around the internet and we can see that us brand and design consultancies are all apparently after the same market;

…creative partners to ambitious leaders… Disruptive thinking for ambitious brands …work with ambitious organisations to create and activate ideas… Powerful brands for ambitious businesses …help ambitious organizations turn their passion into success… We inspire ambitious brands …working with ambitious start-ups and SME’s across the UK…

But are we really all fighting for the same clients? Of course not. The language may be the same, but as sure as the sky is blue, the intention behind each of these statements will be different.

The language may be the same…but the intention is different.

On one level that’s fine because that’s human nature; we are innately subjective creatures for whom “It depends” is always a valid answer, even if it’s not particularly useful in a given situation. Herein lies the rub.

Brand consultancies are in the business of helping people and their businesses succeed through the effective development and deployment of their brand. When you move past all the jargon and boil it down to its simplest forms this means knowing; why you exist, who you serve, what you offer them, and when, where, and how you offer it.

Forgetting all other questions for now and just focusing on the ‘Who’; if ‘ambitious’ organisations/leaders/brands/businesses is the answer, but everyone means something different by ambitious, we all have a problem.

Defining Wonderstuff’s ‘ambitious’

So let’s break down what we mean by ambitious. In short, for us at Wonderstuff, ‘ambitious’ means;

An organisation (new or existing) that is developing or launching a brand, product, service, or platform…

that will…

Achieve measurable and sustainable long term growth…

whilst…

Prioritising the wellbeing of people and planet, over financial profit.

For us ‘ambitious’ is not to do with size, scale, industry, or target market. It’s not to do with quitting your job, or risking your family home. It’s not about growing to become “Synonymous with…”, or “the UK’s leading…”. It’s not about making your first million, generating a significant return for shareholders, or capturing the majority of the market.

For us, ambitious is about purpose.

It’s about seeking to develop, launch, promote, or otherwise bring to market something that you believe is genuinely better for your staff or your consumers, and doing so in a way that is sustainable for both the business and for the planet.

And our role is to help our clients do this, to help them turn their vision into their reality.

This was posted in Bdaily's Members' News section by Wonderstuff .