Member Article

Purple partners with ALLNET.ITALIA

Purple, the intelligent spaces company, today announced its partnership with ALLNET.ITALIA, the Italian value added distributor, based in Bologna.

ALLNET.ITALIA specializes in innovative ICT and telecoms solutions for the SME and public, financial, industrial sectors. It has a strategic alliance with the leading German distributor ALLNET GMBH, founded in Munich in 1991, with operations across Europe and globally.

Purple will add value to ALLNET.ITALIA’s existing strengths within networks, wireless, cloud, IOT and digital signage. Helping them to deliver social WiFi, analytics, location based services and content filtering.

Purple’s ‘Intelligent Spaces’ approach already helps brands to learn more about their customer base, and enables them to take action. Purple provides real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

As a result, Purple enables businesses to see the value of their existing wireless network, monetize their wireless infrastructure and provide marketing tools to generate ROI.

Gavin Wheeldon, CEO at Purple, comments: “We have grown to nearly 10 million users across 134 countries. Partnerships with distributors such as ALLNET.ITALIA have enabled this growth with support of local experts, integrating Purple as part of their wider IT solution for their clients. We look forward to further growth in Italy and a long relationship with ALLNET.ITALIA.”

Emiliano Papadopoulos, CEO at ALLNET.ITALIA, said: “We are proud to partner with an innovative and global player like Purple, who will provide us with best in breed cloud-based, analytics and marketing products. Utilising Purple will enable us to develop our wireless portfolio, while delivering integrated and vertical solutions to our customers and end users”.

About ALLNET.ITALIA http://www.allnet-italia.it/

ALLNET.ITALIA S.p.A. is a high added-value distributor, specialized in innovative ICT and telecommunications solutions. Founded in 2000 in Bologna, Italy, the company’s focus concentrates on vertical professional markets, working in close contact with its partners and supplying infrastructural solutions and ICT applications.

Through the constant research of innovative technologies and a young, highly specialized and qualified team, they supply complete ICT solutions for small and medium companies as well as public, financial and industrial institutions. ALLNET.ITALIA works exclusively indirectly through system integrators, ISPs and certified resellers across the whole of Italy, as well as nearby countries.

Specializations: Unified Communications & Collaboration, Security, Networks & Wireless, IoT & more (niche and innovative technologies like RFID and Energy Saving)

About Purple http://www.purple.AI

Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

With nearly 8 million users across 134 countries, Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. Purple employs over 70 full time staff and currently has offices in the UK, US, Madrid and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments: small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings: Fusion and Provision.

Purple WiFi is the well-established guest WiFi, analytics and marketing product. Purple Location is a location based services product that works to actually pinpoint devices, enable heat mapping, provide zone flow information and enable journey management. Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space. Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Purple Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0) 7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0) 7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0) 7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .