Partner Article
Adidas sponsorship backs up Middlesbrough FC's Premier League return
Middlesbrough Football Club ascension into the Premier League will be complete with an adidas sponsorship.
An extended partnership with the German sportswear giant means that the North East club will continue to feature the adidas brand on its home and away kits for the 2016/17 Premier League season.
Adidas has produced the club’s playing kit and training gear since 2009 and that is set to continue in the Premier League next season and beyond.
Gavin Thomson, adidas Managing Director, North Europe, said: “We are proud of the progress made by the club as they return to the top flight.
“We are excited by the prospect of continuing to grow the partnership as the club move into that next chapter.”
Boro Chief Executive Officer Neil Bausor said: “We’re delighted to extend our partnership with adidas and are looking forward to working together in the Premier League.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
How businesses can reduce workplace safety risks with custom solutions
Tech firm unveils jobs plan after £530,000 backing
SMEs urged to think big at Newcastle event
B Corp is a commitment, not a one-time win
Government must get in gear on vehicle transition
A legacy in stone and spirit
Shaping the future: Your guide to planning reforms
The future direction of expert witness services
Getting people into gear for a workplace return
What to expect in the Spring Statement
Sunderland leading way in UK office supply market
Key construction developments in 2025