Member Article

Henley Women’s Regatta Goes Digital With Sharp

The leading digital information solutions supplier named Official Technology Partner for the June event.

Sharp Business Systems is taking the Henley Women’s Regatta digital with its sponsorship of the UK’s leading rowing event for women.

The number of teams competing at the Henley Women’s Regatta continues to grow following another record entry of rowing crews in 2015, Sharp aims to assist this growth and development of teamwork by providing the regatta with innovative audio and visual equipment and support. The partnership with the Henley Women’s Regatta reinforces Sharp as a leading information technology company by bringing digital innovation to this historic sporting event.

“Sharp is committed to developing new ways and technologies which nurture collaboration and teamwork between people and businesses,” said Alex Cardnell, Business Unit Director - Corporate Division, of SharpBusiness Systems. “With more than 1,000 women competing in this event every year, the Henley Women’s Regatta is an ideal opportunity to demonstrate how innovative technologies can assist in a sport where teamwork is absolutely critical to success.”

As the official technology partner of the event, Sharp will be providing the regatta with equipment to digitise and automate important processes of the event. Technologies such as Sharp’s BIG PAD, a large format interactive touch screen display, will be provided by Sharp to improve communications and convey information to both teams and spectators.

“The technological support provided by Sharp will enable easier and timelier access to information and increase the event’s connectivity on race-day,” explains Miriam Luke, former World Rowing Champion and Olympic medallist, and chairman of Henley Women’s Regatta. “Rowing crews travel from all over the world to compete on the famous Henley Regatta course, we are doing our best to stage an event that will provide all competitors and spectators with the highest standard possible.”

This was posted in Bdaily's Members' News section by Philippa Brown .