Member Article

High power pair front accountants growth strategy

A forward-thinking accountancy firm has set its sights high with the appointment of two new managers to reach the company’s ambitious expansion targets.

In an uncommon move amongst accountants, Ilkley-based Wintersgill Associates, has brought in a marketing manager and head of business development to the ever-expanding team, to help further increase its client base and boost turnover.

Sue Staton, marketing manager, spent 15 years working in the marketing departments of global electronics company Sony in the UK and Germany before moving to Yorkshire and joining Wintersgill Associates.

Sue said: “I will be raising awareness of the company on all platforms and implementing a full marketing strategy to increase our client base.

“There is a very clear business plan here at Wintersgill Associates and a definite vision of where the company should be, and it is a business which is not afraid to break boundaries. There’s a strong emphasis on enjoying a good work/life balance too which, as a working parent, really appealed to me.

“Very few accountancy firms have the vision and commitment to growth to bring in a dedicated marketing manager so we certainly intend to shake things up.”

Andrew Dodsworth, new head of business development, has a background as a financial markets trader with experience at global financial institutions like Credit Lyonnais and Daiwa International. He also ran a brokerage company which specialised in interbank dealing in equity derivatives.

He added: “I’ll be reinforcing the push to grow the client base by focusing on potential customers with a turnover of £1million to £25million. It sounds like an ambitious plan but this is an ambitious company and one of the reasons I was drawn to the position.”

Paul Wintersgill, managing director of Wintersgill Associates, explains: “Very few accountancy firms have people dedicated to marketing and growing the business, but we’re an innovative business. We don’t just talk the talk, advising other companies on how to grow – we’re demonstrating growth from within.

“We provide way more than you’d expect from a traditional accountant with five levels of service including financial directorship, specialist troubleshooting, and strategic planning, so we need a team that reflects our commitment to servicing big business with big ideas.”

Wintersgill Associates is an award-winning chartered accountancy firm based in Ilkley. Working with clients up to £25m turnover, it provides the detailed management information and strategic support needed to achieve their goals and has recently celebrated its tenth anniversary.

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