Member Article

PR Success Achieved for Niche Agency

Sector specific full service marketing and PR agency – Scarab4 – is excelling in delivering its renowned PR services, posting a staggering £164,254 worth of coverage in only a matter of four months on behalf of nine of its retained industry leading clients and two one-off project PR pieces.

Based in Northumberland, Scarab4 has worked closely with its clients in the niche sectors it operates in - energy, water and waste, process, manufacturing and engineering - to identify key PR opportunities. This has led to increasing their clients brand credibility, as well as positioning those businesses as leaders in their fields.

The company measures its PR performance through various measures including Advertising Value Equivalency (AVE), a common practice which measures the PR coverage value through determining what it would have cost the client in advertising fees to feature in print and online publications. The company also uses best practice tools such as sentiment ranking which measures how a client is being reported and perceived in its core publications.

Clients to benefit from Scarab4’s PR offering includes a host of esteemed major players from the likes of engineering companies Red Marine and Mech-Tool Engineering Ltd, right through to CRA Corporate Risk Associates and renewable energy company, Saving Energy North East.

Speaking about the company’s PR success to date, Katherine Rowell, Account Manager and lead in marketing and PR at Scarab4 said: “We have always had an excellent reputation in delivering strategic PR strategies that in many cases – if not all – exceed our client’s expectations. As a sector specific agency we pride ourselves on knowing our sectors inside out. This not only allows us to be extremely reactive with our clients’ PR needs, but we also have a wealth of media connections within the industry, ensuring coverage in the most relevant publications that we know our client’s decision makers engage with.

“The value of coverage to date is true testament that our clients are receiving significant value for money when they engage in utilizing our PR services. On average our clients receive up to twenty times the return on their investment from just one to two press releases each month. With a growing client base, we anticipate that our value of coverage will triple over the next four months.”

And one of Scarab4’s clients – engineering information specialist Datum360 – have been particularly impressed with its return on investment on the company’s latest press release detailing Datum360’s recent four-year contract win with international oil and gas company, Maersk Oil. The release achieved an impressive £20,676 worth of coverage in only four weeks, with the article featuring in over 20 printed and online publications.

Steve Wilson, CEO at Datum360 said: “We are delighted with the coverage we have received from our latest release which has really created a buzz amongst our network. It has been great to receive recognition for the company’s hard work in achieving this contract, whilst at the same time positioning us as a leader in supplying its robust engineering information management systems to the oil, gas and process industries.”

Scarab4 prides itself on its extensive client reporting and campaign performance management. The team delivers monthly reports detailing areas of key achievements as well as highlighting areas of focus.

Scarab4 is a full service marketing and PR agency offering a vast array of services from marketing strategy and research pieces, design and branding right through to an extensive digital offering. They boast an array of clients from start-ups to FTSE 100 companies located throughout the UK and even as far afield as Canada.

This was posted in Bdaily's Members' News section by Scarab4 .