Member Article

Refinery celebrates three decades with Chelsom

REFINERY CELEBRATES THREE DECADES WITH CHELSOM WITH LAUNCH OF LATEST ‘COFFEE TABLE’ CATALOGUE

Creative communications agency, Refinery, has delivered the latest edition of industry leading lighting catalogue for designers and specifiers in the hotel and marine sector for high-end long-standing client, Chelsom.

Refinery has worked as an extension of the Chelsom team for the past 30 years, with the agency’s publication team managing every stage of the design, creative and production process of the biennial 304-page product catalogue.

As the market leader in design, manufacture and restoration of lighting for the hotel and marine industry, Chelsom’s product catalogue is recognised as the finest in the discerning interior design sector.

Used as a source of inspiration, Refinery’s brief is to deliver a high-end finish ‘coffee table’ style publication that showcases Chelsom’s latest products, while replicating the same look and feel on their website. The team also produced advertisements and product videos as part of the 2016 launch.

Robert Chelsom, CEO, said: “We have been fortunate to work with Refinery for 30 years - a unique length of time in the creative industry. The reasons are quite simple. The team genuinely understands the Chelsom ethos, its market place and brand aspirations and consistently delivers across all media platforms seamlessly. The result is harmony – and a stunning piece of marketing material.”

Catherine Leigh, head of publications at Refinery, adds: “The Chelsom catalogue is a real opportunity for us to demonstrate the depth and breadth of our expertise. This includes meticulously managing the photography process by individually colour matching every product to ensure the exact replication of all finishes – both in print and online.

“It also demands an in-depth knowledge of the latest print and production techniques – along with the keenest eye for detail combined with a drive for perfection. This set of skills and traits enables us to deliver spectacular brochures and publications time and again.”

The latest catalogue was unveiled alongside the new product collection at a glitzy cocktails and canapés party held at One Embankment London in May.

For further information visit www.refinerygroup.co.uk

This was posted in Bdaily's Members' News section by Sara Houghton .