Member Article

Marketing Academy Group- We Specialise In Creating Hard-Hitting Website Design

A hard-hitting website design is the sum total of the website design and its constituent parts including navigation and content. Take Amazon for example; the graphics is anything but great and yet, it is one of the most successful of websites. So what exactly is a “hard-hitting website design”?

Before we get to that part, we need to understand that a prospective customer does not come to a website to see the graphics or the design, they would have bought a painting if that is what they wanted – no! Prospective customers come to the website because they want something – information or service or products. They are not interested in your design – they want to get whatever they need quickly and exit to the next thing in their schedule. Or, imagine your home – great décor, excellent painting but ultimately, a home needs to feel like one in terms of layout and content otherwise you will want to move on. This same logic applies to a website.

We at Marketing Academy Group specialise in creating hard-hitting Website Development – but from point of view of the customer. We understand your product or service and we figure out your target audience. Our graphics designers go to work creating a simple but elegant design. Next, our website navigation team based on content and target audience, create an idiot-proof navigation system wherein the prospective customer can either navigate to the information or product or service they require or, enter a search criteria and hit the search button. Either way, they get to the ‘meat’ in the shortest possible time with the fewest possible clicks.

We at Marketing Academy Group also have content specialists who are not just brilliant in terms of the language, they also know how to create meaningful titles that complement the product or service and how to create content that sets off the product or service favourably. Even technical specifications can be made easy to understand by adding meaningful explanations. For example, simple stating “Gorilla Glass” for specs pertaining to a cell phone will not be understood by most prospective customers. But when we add that Gorilla Glass is a brand of specialised and toughened glass developed and manufactured by Corning, now in its fifth generation, designed to be thin, light and exceptionally break resistant; not only provides the specs but also converts it into a a advantage for the product and therefore a reason to select this particular product. How many websites out there do this?

Customers who have visited your website once will want to visit your website again because of the depth of and clarity of content. A hard-hitting design also means including at least 3 or four product images clicked in a manner that is meaningful to the prospective customer. Additionally, the customer should have the option to view full sized images.

Finally, we at Marketing Academy Group firmly believe, that a successful hard-hitting website design is not one that is designed and build from the owner point-of-view, but one that is designed and built from the customer point-of-view. After all, your website will be successful only if your customers are happy.

Need a new website or need an existing one redesigned? Call Marketing Academy Group TODAY!

This was posted in Bdaily's Members' News section by Graham Burns .