Member Article

Venn Digital unveils new global website for Bahco

Manchester-based agency, Venn Digital, has launched its largest project to date – an international website for global tools giant, Bahco.

The new online presence brings together fourteen different territories – including the UK, Sweden, France, Poland, Italy and Turkey – under one brand, whilst giving individual marketing teams the ability to run region-specific promotions.

Venn’s designers and developers were tasked with populating a multitude of country folders with thousands of product pages in a variety of different languages, whilst ensuring full integration with Bahco’s product database and Venn’s own in-house content management system.

Mónica Ortiz de Zárate, Marketing Director for Bahco, said: “Venn has delivered a truly integrated, multi-territory site that anchors our parent company but also gives each country the freedom to take care of their own marketing activity. We’re thrilled with the end result.”

Brian Whigham, Managing Director of Venn Digital, added: “Bahco came to us with a hugely complex brief which involved an inordinate number of international stake holders – we’ve all been on an incredibly exciting journey and the end result is something that I’m very, very proud of. We’ve successfully aligned a large number of territories under one brand, whilst managing to celebrate the rich heritage that Bahco enjoys.

“The new site offers compelling and interactive content which ensures a rewarding user journey at every step.

“Our partnership with the Bahco team continues to go from strength to strength and we’re very proud to be working with a client who has a global reach and market-leading range of products.”

Venn’s partnership with the 165-year-old Swedish manufacturer has also seen the agency relaunch Bahco World – a hub of behind-the-scenes content which includes promotion of sponsored activity at Sweden Rocks and Le Mans 2016.

Bahco’s new website can be seen at www.bahco.com.

This was posted in Bdaily's Members' News section by Aimi .