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Designer fragrance brand opens its doors at Seven Dials

New York luxury fragrance brand Le Labo has opened its doors at the Seven Dials shopping district in London.

The new 610 sq ft flagship store in London’s West End is spread over two storeys, a ground floor and basement, at 48 Monmouth Street in the heart of the upmarket shopping and leisure district and joins two other Le Labo stores in the capital.

Designed by an in-house team, the new store will feature the brand’s full range of products and adds to its international line-up of stores in glitzy destinations such as San Fracisco, Paris and Tokyo.

Eddie Roschi, Co-Founder of Le Labo, added: “We are very pleased to have taken this next step in London and open at Seven Dials.

“We are confident that it will appeal to the international shoppers that visit here and stand out to them due to our unique products and lovingly created store design.

“The Le Labo team look forward to becoming a part of the Seven Dials community and welcoming guests to our new store.”

Le Labo joins other international brands including Club Monaco and Another_Space who have set up shop in the central London leisure destination, which is owned by property firm Shaftesbury, and now boasts over 150 shops as well as Facebook’s UK headquarters.

Sam Bain-Mollison, Head of Group Retail Strategy and Letting at Shaftesbury, said: “The opening of this Le Labo store cements another great international brand at Seven Dials and continues the exciting work going on at Monmouth Street.

We pride ourselves on the innovative boutiques and concepts that position Seven Dials for a premium shopping experience, and Le Labo is a valued part of that, joining Ron Dorff, Nixon and Fresh, who have all opened flagships here in the last 6 months.“

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