Member Article

Are we becoming too romantic about social platforms?

As we all know there are many different social platforms to choose from, some more established than others.

Take Facebook for example, undoubtedly the biggest, and certainly the most downloaded on the app store. You only have to stop in the middle of a busy shopping street or shopping centre to see countless businesses with “find us on Facebook” or “like us on Facebook” displayed in their windows, on their products or suggested by their staff.

“ Are we getting too romantic about which social platforms we choose? “

Like with most things, there’s a surge in popularity, then an exodus to the next big platform or app, this may happen over a number of years but already we are starting to see the younger demographic opting out of Facebook and into other social platforms such as Snapchat and Houseparty. This is leaving many business owners with declining reach and conversion.

So are we becoming so attached to these platforms and treating them like friends that we just don’t want to let go? Maybe. One of the most harmful views a business can have is to assume that Facebook and Twitter are the be all and end all of social media.When in true fact Instagram, Tumblr, Snapchat, Houseparty, LinkedIn could all be viable options, but instead businesses choose what’s more comfortable for them and what’s within the confines of their skills set/budget, or what they deem to the popular option. Snapchat is still the outsider for most businesses, but in fact it recently took over Twitter in terms of monthly active users. Granted it’s not quite there yet with it’s functions but one stat that can’t be disputed is its user base.

“Have businesses become so attached to these platforms that they’re missing a trick? “

I’d like to know if you are emotionally attached to a certain social platform, if so which and why?

This was posted in Bdaily's Members' News section by Phil Duggan .