Member Article

Conversion optimisation specialist bolsters Code’s future ambitions

Manchester-based digital experience studio Code Computerlove has announced the appointment of Amy Robinson, who joins as Customer Experience Consultant to help bolster the already successful Content, Acquisition and Conversion teams within the studio.

With more than a decade of experience, Amy joins from PRWD. Her impressive career history also includes Office Depot, Insider Media and Volkswagen and she is certified in the Miller Heiman Strategic and Conceptual Selling programme.

Her remit at Code is to help shape the business’ offering that centres around bringing together development, acquisition and optimisation to co-design brilliant customer experiences, then build them using lean principles - so that you get something that lasts and delivers ROI quickly and sustainably. Amy will be responsible for looking after acquisition, content and optimisation strategies for clients as they grow their business in the fast moving digital world.

She is also tasked with adding impetus to the company’s overall growth. With a team of 80 people, Code is aiming for a 10% increase in turnover this year, on the back of a move to stunning new offices in the Northern Quarter area of Manchester.

Head of conversion optimisation at Code Computerlove, Tom Adams said:

“Amy’s passion and impressive knowledge of the industry is unrivalled and her arrival at Code is a real coup as she is a very well known and respected face in the industry.

“We have a strong client base, working for brands including HMV, Hillarys, and Asda, where we’re driving better commercial returns every month across a range of content and conversion services. Amy’s appointment will help us push on to the next level both in terms of helping to refine our service offering, but also to attract the right kind of relationships to the business.”

Tom concluded; “This marks the start of a very exciting chapter in our development and we look forward to Amy making a real impact on our client’s businesses.”

Amy said: “I have always admired Code for their work and I am really excited to join such a well respected team, both nationally and among peers in the region. I look forward to influencing the full end-to-end process; looking at content and acquisition strategy and personalising experiences to the point of conversion for some of the biggest brands in the UK.”

Code works for progressive brands to provide a world-class suite of quantitative, qualitative, user testing and research services that place customer validation at the heart of all business decision making. Its purpose developed office environment features its very own high-spec UX testing lab.

www.codecomputerlove.com

This was posted in Bdaily's Members' News section by Kirsty Hunt .