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Former BBC Apprentice contestant to open interior design store on Fulham Road

Interior designer and former BBC Apprentice contestant, Ella Jade, is set to to open a new flagship design studio on Fulham Road.

The new outlet of Ella Jade Interiors, scheduled for a September opening, will be situated at 251-253 Fulham Road and is the third location for the brand which originally launched out of Harrods.

Featuring a ‘state-of-the-art’ design studio, customers will be able to utilise a virtual reality 3D concept to view designs, along with a more traditional apartment display with walk-in wardrobe in the 2,700 sq ft store.

Ella has garnered a glittering reputation as an interior designer following her appearance on the BBC reality programme in 2014, designing high-end interiors across the world for clients including Joanna Lumley and Rio Ferdinand.

Commenting on the opening, Ella Jade said: “Of the various locations we considered, Fulham Road was the most obvious choice, I am thrilled to be moving into such a prestigious and stylish location. Focusing on high-quality materials and luxurious design.

“The flagship will become a design statement for the area and grow my expanding global client base.”

It marks another new arrival at the Sloane Stanley-owned estate, joining French boulangerie Orée, womenswear brand Noa Noa and Woven, who have also opened new outlets on Fulham Road this year.

Hannah Grievson, Commercial Property Manager at the property firm said: “Ella Jade Interiors is an exciting luxury design brand with a global clientele. We are delighted to welcome her to the Fulham Road, as it is home to many premium interior design and lifestyle brands.

“The new flagship store will complement our current line up and adding to the appeal for our international visitors and the discerning, design conscious shoppers and residents.”

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