Victoria’s Secret opens regional flagship store at Liverpool ONE

US lingerie retailer Victoria’s Secret has opened its new North West regional flagship store in Liverpool.

Located on South John Street at Liverpool ONE, the 9,200 sq ft store features a range of the firm’s collections, including Body by Victoria, Bombshell and Dream Angels.

In addition to lingerie, the shop also sells the company’s scents, body care products and Victoria’s Secret PINK, its collection of loungewear and underwear.

Victoria’s Secret has joined a number of national and international retailers in establishing a regional flagship at the shopping and leisure complex, including Michael Kors, Zara, Ted Baker, Flannels, Reiss and Hugo Boss.

Earlier this week, lifestyle brand The White Company announced plans to set up shop at L1.

Miles Dunnett, director of portfolio management with Grosvenor Europe, which owns Liverpool ONE, said: “Attracting the best global brands to Liverpool ONE is key and they do not get much better than Victoria’s Secret.

“They are a superb addition to our industry leading line-up and help cement Liverpool ONE’s position as one of the prime retail and leisure destinations in the UK.”

Real estate services firms Cushman & Wakefield and Metis represented Liverpool ONE, while CBRE acted for Victoria’s Secret.

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