Member Article

Fairway Foodservice adds to its extensive range of own-label products

Leading buying group Fairway Foodservice has launched 20 new own-label products to add to its extensive range of goods.

The new products, which increase the size its of own-label range to over 570, include breaded fish, sausages, bacon, sausage rolls, Yorkshire puddings, tuna chunks in brine, and sweet pies.

As well as the addition of new products, the 17-member group has also improved recipes as part of its extensive benchmarking.

Keith Hepton, purchasing manager of Fairway Foodservice, said: “Our own-label range continues to go from strength to strength, and this is illustrated by the year-on-year growth we achieve.

“Our members, and more importantly their customers, have taken to our own-label ranges because they offer a way of producing high quality, great tasting food at a competitive price.

“We strive to ensure our members have access to the best possible products.”

Steve Jeavons, purchasing director, said: “In addition to the quality of the product, we also aim to make foodservice as simple as possible for our members.

“For example, the nutritional information of each product in our own-label range is fully accessible via our Erudus One app.

“We have a number of measures in place to ensure our own-label offering is quality maintained and as competitively priced as possible. We constantly benchmark the current range against competing lines, and re-tender where necessary to ensure products continue to be of the highest quality and remain competitively priced.”

The full list of newly launched products from Fairway Foodservice, including product specifications, is:

Battercrisp and breaded fish (cod, haddock and plaice): from 80g to 290g

Pork sausages: 16s, 8s, and 4s

Pork and beef sausages: 8s and 4s

Fairway unsmoked and smoked rindless back bacon

Sausage rolls: 4“, 6“, and 8“

Yorkshire puddings: 3“, 4“, and 7“

Apple pie: 14 slices

Apple and blackberry pie: 14 slices

Tuna chunks in brine: 1.88kg and 800g

Fairway Foodservice is a buying and marketing organisation, which operates on behalf of wholesalers based in the UK, Ireland and Spain. Founded in 1984 by five frozen food wholesale distribution companies, it has grown from a collective turnover of £7m in 1984 to £626m in 2015.

Alongside access to Fairway Foodservice’s extensive range of products, members benefit from collective buying power on a number of lines, significant marketing support and subscription discounts to the Erudus One product specification database.

For more information on Fairway Foodservice, follow the group on Twitter @fairwayfood or visit www.fairwayfoodservice.com.

This was posted in Bdaily's Members' News section by Sam Harris .