Partner Article

Home checks in with Principal Hayley Hotels

Integrated communications agency, Home, is excited to announce it will be working with Principal Hayley Hotels as the group’s lead creative and marketing agency.

Home’s appointment follows a competitive pitch and marks the start of a whole host of marketing activity to help promote the Group’s impressive portfolio of hotels up and down the country. The agency will be working on everything from planning, insight and brand strategy through to multi-channel creative and media.

While the Group’s HQ is Harrogate, North Yorkshire, Principal Hayley boasts a collection of 50+ iconic hotels in bustling UK cities as well as picturesque countryside locations, including the Hotel Russell in London and Royal York Hotel in York, to name but two.

The first project will be a full rebrand of the countryside hotel offering in light of spectacular refurbishments of the hotels after a multimillion pound investment from the US-based Starwood Group.

James Parkinson, Head of Marketing at Principal Hayley Hotels, says: “It’s an incredibly exciting time for Principal Hayley having had such a significant investment. We’re excited to be refurbing some of our most iconic hotels and we needed an agency that could help us celebrate this. Home won us over with a really impressive pitch, full of insight and fresh creative, and we’re looking forward to working with them.”

Sam Rainey, Managing Partner at Home, says: “We’re thrilled to have been chosen by Principal Hayley Hotels. They’ve got some seriously impressive hotels in their collection and we can’t wait to help bring their luxury brand proposition to life. It’s a huge account for us, with so much potential - we couldn’t be happier.”

This was posted in Bdaily's Members' News section by Home .

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#Creative #Creative #Yorkshire & The Humber #Hospitality #Marketing

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sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption
sectors
regions

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

26 statements were executed, 7 of which were duplicated, 19 unique70.57ms

select * from "articles" where "published_at"::date = '2016-07-27' and "slug" = 'home-checks-in-with-principal-hayley-hotels' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

33.49ms/app/Database/Articles.php:27production

Metadata
Bindings	0. 2016-07-27 1. home-checks-in-with-principal-hayley-hotels 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('c414073d-c79f-4527-acd9-771ce5d34cd5') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

5.4ms/app/Http/Controllers/ArticleController.php:80production

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Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' limit 12.3ms/app/Views/Analytics/PublishedItem.php:36production

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Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' limit 11.21ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'c414073d-c79f-4527-acd9-771ce5d34cd5' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

3.31ms/app/Http/Controllers/ArticleController.php:107production

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Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

1.49msview::frontend._artivent:58production

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Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' and "premium_memberships"."profile_id" is not null limit 1

1.09ms/app/Domain/Profiles/Profile.php:116production

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Backtrace	20. /app/Domain/Profiles/Profile.php:116 21. view::frontend._artivent:61 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125

select * from "editors" where "editors"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' limit 1510μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:62 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "editors" where "editors"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' limit 1500μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "profile_pages" where "profile_pages"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' and "profile_pages"."profile_id" is not null limit 1

1.79msview::frontend.profiles._article-byline:12production

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select * from "editors" where "editors"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' limit 1570μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = '06be4781-9ca7-417a-8f40-3e3e5b33f433' limit 1540μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc2.55ms/app/Domain/Partners/PartnerRepository.php:58production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'bb0cbd9f-30b6-4d91-9c09-e536d8be90e8' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '89be5273-505d-48da-a8f3-f069ff876586' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1cf164fb-dfbc-46a3-8e07-1f07d23249b8' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '6fa67d9c-a5c1-440f-8ede-5988ed55d626' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b46b4a9c-53a2-4486-90d0-567f3ef07427' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '5f412d97-32fa-4769-a4bc-f6ae07e6825b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '87e7808f-d57e-48c2-b679-763c3d203373' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '96859bcd-6d30-4fbd-9968-b2f77156ad26' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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App\Domain\Partners\Partner: 6
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App\Domain\Images\Image: 14
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App\Domain\Tags\Tag: 6
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Home checks in with Principal Hayley Hotels

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