Member Article

Can You Beat The Four Minute Mail?

With all eyes on the Olympic Games in Rio, marketing gurus at Hello Market have gone for gold and set their own world record ‘four minute mail’.

Doing for personalised mailings what Roger Bannister did for running a mile, Chris Goodall, Hello Market’s head designer, produced a ‘thank you’ postcard mailing in just three minutes 50 seconds – including uploads – setting a new standard for speedy, effective communications.

Chris’s mocked-up campaign thanked new customers of a financial institution who had just bought a product, such as a mortgage or savings account. He used everything which would be included in completing a live campaign - design tools, the image bank and image editor plus personalisation tools, data upload and live previewer creating multiple offers with tailored images.

The mailing was set up to go to various people who bought different types of financial products. Copy and images were changed according to gender and recent purchase so everyone would receive a communication relevant to them.

And just in case anyone called foul, Chris was filmed during his record-setting campaign completion.

Said Hello Market md and marketing expert Tony Kemp: “This proves how quick and easy it is for marketing staff to create and run with fully personalised mailings.

“This campaign included multiple personalisation, font sizes and colours; multiple images mapped to individual client insights within the data, all creating a tailored, bespoke communication to boost response rates. Such a simple and speedy way of building trust and customer loyalty which is so much more relevant than the sort of impersonal direct mail mass marketing we see all too often.”

The team at Hello Market now want to hear from anyone who reckons they can beat Chris with a lightning fast comms creation. To see if you can beat the benchmark go to www.hellomarket.co.uk

Take a look at how Chris did it at www.hellomarket.co.uk/Blog/?blog=5767ce32918eb50e0435e93d

DMP’s Hello Market platform allows businesses of all sizes to create tailored, personalised, dynamic communications campaigns.

Hello Market software is free to use online and users only pay for what they print and mail. There are no set up costs and no minimum run charges and you can mail as few as you wish - even sending just one full colour personalised mailing cost effectively, so it’s ideal for every organisation to use for some or all of its communications requirements.

This was posted in Bdaily's Members' News section by DMP .