Member Article

Hakkasan Group appoints DARE amid global innovation drive

DARE has been appointed by hospitality company Hakkasan Group to develop its digital strategy for their Asian Luxury Collection and as part of an ambitious global push into the US, EMEA and Asia-Pacific. The Asian Luxury Collection includes brands Hakkasan, Yauatcha, Sake no Hana, HKK and Ling Ling.

DARE won the work as part of a competitive pitch and will focus on optimising the customer experience across all digital touchpoints, encompassing content, social and the brand’s individual websites.

Claire Ashman, executive director of global brand marketing at Hakkasan Group, said: “It’s been 15 years now since we opened our first restaurant in Hanway Place. Since then Hakkasan Group has grown from strength to strength. We’re certain that DARE, with its extensive customer experience and digital transformation work, will help keep this momentum going by boosting our digital offering, through creating experiences that our customers will really relate to.”

Jamal Cassim, Managing Partner at DARE, said: “Hakkasan Group is a world leader in hospitality. This move to create a coherent, customer-first digital experience that speaks directly to changing times is testament to that. We’re looking forward to using our expertise to help take Hakkasan Group to the next level.”

DARE’s portfolio includes work with Barclays, EE, Nike and Investec.

This was posted in Bdaily's Members' News section by Alex Sampson .