Member Article

NKDb Appoints PHA Media to Handle UK PR

Leading London PR agency PHA Media is pleased to announce it has been appointed by 4th Base Cosmetics to launch their new hotly anticipated beauty brand, NKBb, to the UK market. PHA Media has also been tasked with managing the communications strategy for parent company 4th Base Cosmetics, which aims to create successful female entrepreneurs with a franchise business model.

Founded by Lisa Dodds and #1 bestselling author and award winning serial entrepreneur Marco Robinson, NKDb will launch on 1st September – eagely awaited by beauty aficionados and make-up artists alike. The six-month fully integrated PR campaign will have a strong focus on strategic product and feature placement, as well as business profiling of NKDb’s two co-founders. Designed to educate consumers about the latest addition to the beauty and business market, the campaign will also encompass collaborations with key online influencers and popular celebrities.

Dubbed by celebrity make-up artists as the next biggest beauty must-have, the NKDb range has been developed to be wearable, glamourous and luxurious, perfect for women who want to enhance their own natural beauty. The range includes everything from foundations to brow palettes, and lipsticks to eyeshadows housed in chic packaging; in addition, tutorials on how to best use the products and ‘get the looks’ can be found on the website http://www.4thbasecosmetics.com/

NKDb’s parent company 4th Base Cosmetics was created by Marco Robinson to empower women and give them an opportunity to start up their own business by selling the NKDb range. Those who choose to sell the NKDb range get full help and support from the expert 4th Base family to become successful in their own business. By joining the NKDb family, women have the freedom of flexibility, with the opportunity to earn high commission and recruit a team of like-minded entrepreneurs into their business.

PHA Media was appointed after the agency submited a proposal which highlighted the team’s experience with beauty brands, expertise in business profiling as well as their high level journalist and blogger contacts.

Lisa Dodds, Co-Founder, commented: “We’re thrilled to be working with PHA Media to launch NKDb. We are extremely excited to be finally launching the range after a rigorous development process so and we feel confident in PHA Media’s ability to work with us as an extension of the team to make the launch a success.”

Co-founder and entrepreneur Marco Robinson says: “This is a really exciting launch for the beauty industry. NKDb is not just a professional, high-end and fantastic product range, but also one that inspires women to start their own business, and we are so pleased to have PHA Media on board to help us launch the range and maximise its exposure.”

Sarah Sharp, Account Director at PHA Media, commented: “NKDb is a hugely exciting new beauty range which includes beautiful products and formulations; we are thrilled to be working with the team to launch the brand to the UK market. In addition, 4th Base Cosmetics offers fantastic new business opportunities for entrepreneurial women, and we are proud to be able to share this story on behalf of the 4th Base team.”

For further information please contact:

NKDb@pha-media.com / 0207 0251 350

This was posted in Bdaily's Members' News section by Scott Barrett .