Member Article

Get People to Engage With Your Online Business

So, you have started your own online business…

You have a website and you have started promoting your website…

What next?

Once you have worked on bringing traffic to your website, it is important to start working on converting your site visitors into clients who are loyal to your Brand. Here are a few things you can try out to keep your visitors engaged on your website:

Give them an easy way to get in touch with you

You may provide all the information that a potential customer would need, on your website. However, if you do not provide an easy way for your visitors to get in touch with you, your website would be of no use to you. This is where a contact form might help you. Create a few fields that are very important to you. Make sure you include a Submit or Send button at the end of your form. You can find many apps and plugins that can help you add in contact forms and it is very simple to set these up.

You can keep storing and organizing the details that come through these contact forms. This will create leads for you that you can use to convert into sales. You should make it a point to respond promptly to each and every user who fills up your contact form.

Send Newsletters to your Prospects

Emailing your prospects is probably the best way to reach out to them. Email marketing is as successful today as it was a few years ago. Sending out informative and engaging newsletters to your prospects helps you keep in touch with them regularly. Make sure these newsletter help in conveying your message in an appropriate manner.

Stay Active through Social Media

Opening up a FaceBook page for your business may not be enough. You need to have a regular posting schedule and you have to stick to it. Even if it is just one social media channel, you have to be active and consistent through your plan. This will help you in maintaining a constant connection with your customers and prospects.

Create an interesting Blog and keep updating it with posts

A Blog is something that every business needs to have today, whatever may be the size of your business. It doesn’t take too much to create a blog or maintain one. You have to make sure your blog posts are informative, engaging and unique so that your visitors can read them completely. Also, you need to make your blogs sharable by using the right social media plugins. Don’t forget to encourage your readers to leave their comments on your blog. This could be a great way to engage your audience.

Update your Website every now and then

Users want something new every time they visit your website. It is your responsibility to understand what they are looking for and then provide them with exactly that within time. Updating your website regularly is something you have to do if you want to optimize your website and keep driving traffic to it. Creating interesting videos and posting the links on to your website could be an excellent way to keep your audience engaged too. Go through a few competitor websites and see what strategies they are using to keep their audience engaged.

Interacting with your customers regularly is the key to successful engagement. Make sure you reply to their comments promptly, whether you find them on your blog or on your social media page. While you may thank users for positive comments, you cannot ignore negative comments. They need to be dealt with tactically and promptly so that you create a positive image of your Brand in the minds of your visitors.

This was posted in Bdaily's Members' News section by Michael Evans .