French furniture brand Silvera to make UK debut on the King’s Road

Silvera, the French furniture and interior design specialist, is set to launch its debut UK flagship store at 241-245 King’s Road.

The Sloane Stanley Estate has announced that the store will open this Winter under Brigitte and Paul Silvera’s leadership.

The 5,244 sq ft design showroom will display furniture, lighting, rugs and designer home accessories including cushions, throws, vases, jewellery, books and limited edition pieces.

The design of the London store will be carried out by architectural firm Jouin Manku, with Mickaël Gouret leading on the project.

The Sloane Stanley Estate has today announced, that French furniture and interior design specialists, Silvera, will be launching their debut UK flagship at 241-245 King’s Road.

Founded in 1990 by Paul and Fabienne Silvera, the brand now operates eleven showrooms in Paris and an online store, SILVERA-eshop.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “With an international appeal and client base Silvera will be a destination for many design conscious shoppers in the capital.

“We are thrilled to be welcoming them to the King’s Road; the new showroom will complement the current retail lineup where they will be in close proximity to a host of formidable interior design and lifestyle brands.”

Paul Silvera, owner of Silvera, added: “Of the various locations we viewed, the King’s Road was by far the best match for Silvera. I am delighted to be moving into such a stylish, affluent and international neighbourhood.

“We chose London as the location for our first flagship showroom outside of France due to its vibrant, cosmopolitan energy and thanks to the support of our partner, London based investment firm Aérium.

“I am confident that our showroom will be a perfect match for the catchment here and help to grow our expanding global client base.”

The news follows the announcement that the Sloane Stanley Estate has been chosen as the exclusive location to launch the Royal Selangor Star Wars Collection. Other brands recently recently joining the retail line up include Ella Jade Interiors, Jane Taylor, Danish womenswear brand Noa Noa, leading lifestyle brand Woven and French boulangerie Orée.

Sloane Stanley owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

Shackleton represented Sloane Stanley and Silvera.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →