Member Article

Global sports marketer joins VST Enterprises

Manchester-based VST Enterprises has announced the appointment of global sports marketer, Mike Farnan to its board of directors.

The senior hire comes at an exciting time for the company, who are in the final stages of their fifth round of funding at a £30m pre-money valuation ahead of opening two U.S offices later in the year.

Farnan, founder of international sports brand, Red Strike Marketing, will be an executive director, handling further company expansion in to Europe and Asia. His 25 years’ experience of marketing sports brands internationally, includes Manchester United, Jordan Grand Prix and Sunderland FC, and has most recently been brought in to help steer Ferrari’s growth strategy in China.

Mike Farnan comments: “I am absolutely delighted to join the board of VST Enterprises; this is one of the most exciting technological developments that I have come across on my global travels. I believe that this ground breaking technology will have limitless boundaries in how it will affect our daily lives and the way we do business.”

VST Enterprises recently launched the second phases of its award-winning scanable symbol technology, VCode. Designed and developed by entrepreneurial partners, Louis-James Davis and Andy Giblin, the secure identifier has functionality lies in tracking and traceability as well as fraud prevention, and also has broad applications across the retail, banking, tourism and charity sectors.

Louis-James Davis, chief executive and founder of VST Enterprises, comments: “Words can’t express how excited the whole VST Enterprises team is to be welcoming Mike on board.

“This year has already proven to be quite the journey for our company, which is still essentially in its start-up phase, as we establish ourselves as a global leader in scanable, secure image technology.

“We’re already involved in a number of exciting projects all over the world and we’re thrilled to welcome such great talent onto our board of directors. I’ve no doubt that Mike has the experience and expertise to elevate our company even further in the months and years to come.”

The VCode app is compatible with all iOS and Android smart phones and tablets and, unlike traditional bar or QR codes, VCodes can be scanned from any screened media, from distances of up to 100m and virtually any angle.

Furthermore, each code is completely unique to eliminate the problem of mainstream counterfeiting. For further information on VST Enterprises, please visit www.vstenterprises.com or to download the app, visit the App Store or Google Play.

This was posted in Bdaily's Members' News section by Jessica SImm .