Member Article

Firezza ignites the proper pizza revolution

September 12, 2016: Firezza, has ignited the pizza revolution with a move to ‘demand proper pizza’. The company has listened to its customers and is returning pizza to its origins.

Amazing pizza at everyday prices is a big part of its “proper pizza revolution”. From today, Firezza pizza is available from £6 all day, every day, which is a 35% reduction on previous pricing. And that’s not all. The company has removed deals, which are heavily over used in the sector and often leave customers needing a calculator to work out the price, and a calendar to work out when they can order their favourite pizza.

Firezza believes that the pizza delivery market has lost sight of what the customer wants, and its proper pizza revolution aims to take pizza back to its origins. Fresh dough, amazing ingredients, crafted with passion and fire-baked superfast with low prices, every day, all day. It’s that simple.

Firezza has developed a new pizza menu, which includes seven customer favourites, such as spicy Piccante, veggie Verde Ortolana and decadent Porcini di Bosco. For added variety, customers can select from a range of ingredients to customise their pizza; or design a unique “Create Your Own” pizza, which remains a popular choice. Not forgetting a range of sides, Gelato, Peroni Nastro Azzurro and Italian wine.

Quality remains the same. Famous for crafting large 25cm hand-stretched pizza Al Metro, which is perfect for sharing, Firezza only uses premium ingredients. Each creation is handcrafted ‘with passion’ and fire-baked superfast in Neapolitan fire-breathing ovens by experienced pizzaiolos.

With 17 locations across London and further outlets in Tunbridge Wells, plus Milton Keynes, Exeter and more to come, Firezza’s brand of artisan pizza has proved extremely popular with those who appreciate great food.

Neil Lambert, joint managing director, Firezza, comments: “The Firezza team has been hard at work on a recipe for proper pizza, focusing on the key elements that will make people fall back in love with this food institution. If pizza fans are looking for real taste and value for money, without the dodgy ingredients and ridiculous offers, Firezza is the only choice. We’re already delivering.”

Edin Basic, founder, Firezza, comments: “Since Firezza’s launch in 2001, we’ve always been focused on the beautiful ingredients and high quality. That will not change, but the market has. The proliferation of bad pizza needs to stop, and Firezza is now firmly positioned as a great tasting, low cost alternative for anyone that appreciates amazing food.”

Ends

About Firezza: www.firezza.com

We are starting a pizza revolution to return pizza to its origin.

Firezza is crafted with passion and fire-baked superfast from only £6, all day - every day.

We say no to greasy stuffed crusts and dodgy ingredients. Down with confusing deals that require a calculator. No more bad pizza.

Join the revolution with Firezza.com and demand proper pizza.

Firezza launched in 2001 now has 17 branches in London and two further branches in Tunbridge Wells and Milton Keynes, with more launching soon.

Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0) 7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0) 7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0) 7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .