Member Article

Springup PR to secure exposure for care provider

Care home PR specialist Springup PR is to provide luxury care provider Barrowhill Hall with a 12-month media exposure and social media campaign to help elevate its profile among target audiences.

Barrowhill Hall is an award-winning dementia care and nursing home on the Derbyshire/Staffordshire border, offering high quality residential and nursing care.

Springup PR, founded by former award-winning journalist Adam James, has been charged with using positive regional media exposure to raise the reputation among families of prospective residents for Barrowhill Hall, and developing a stream of ‘good news’ stories for the home. The agency also has been briefed to communicate the expertise of Barrowhill Hall staff to the care industry, as well as local audiences.

Springup PR will also assist in Barrowhill’s digital strategy by using creative initiatives to accelerate engagement and interest in Barrowhill Hall from the community and stakeholders.

Springup PR associate, Amanda Butler, will also be helping Barrowhill Hall in organising events at the home and to encourage referrals.

Adam James said: “Care homes around the country are providing immensely positive things for residents, and Barrowhill Hall is one of those. “We look forward to ensuring ‘good news stories’ within Barrowhill Hall get picked up by the media, and that this assists in Barrowhill Hall being noticed by its local community, and ensuring it’s highly regarded for its excellent quality of care.

“Our senior care PR expert Lisa Pettifer will be leading the way, and I’m particularly excited at what we can achieve for Barrowhill Hall.”

Barrowhill Hall consists of two independent care households.

Churnet Lodge offers earlier stage and residential dementia care whilst Barrowhill Hall offers both residential and nursing dementia care. Springup PR is the most praised care home PR agency on the UK’s leading care website.

Springup PR, which specialises in care PR and securing media exposure for care providers, ranks first in the “most reviewed” PR agency category of carehome.co.uk, the UK’s top care website with around 1.5m visitors per month.

This was posted in Bdaily's Members' News section by Springup PR .