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Hartlepool energy broker sparks Middlesbrough FC partnership

Hartlepool energy startup Utility Alliance is forging local links, signing a deal with Middlesbrough Football Club.

The energy broker, which specialises in consulting with other firms to take a closer look at their energy usage, came to life in 2015.

Signing up to the Premier League club’s season-long Business+ sponsorship package, Utility Alliance will see its name in lights on the pitchside advertising at every single home game at the Riverside Stadium, and will also feature on TV screens located around the stadium as well as in the matchday programme.

Management duo Darren Sutherland and Bob Moore, both big football fans, were impressed by Aitor Karanka’s team’s march to the Premier League last season and when the opportunity to get behind the Boro for the new campaign came along they couldn’t wait to get signed up.

Darren said: “As a business we have had a great start, and we always said in our initial business that we wanted to get involved in things like this as we grew.

“We’re delighted to be involved with Boro, and we wish Aitor Karanka and his players all the very best for what we’re sure will be a memorable season in the Premier League.”

“The Premier League is quite rightly regarded as the best league in the world, and with fixtures being beamed around the globe each week the exposure is fantastic.

“We’re still a relatively new company, and we are confident we can continue to grow with the help of Middlesbrough FC.”

A spokesman for Middlesbrough FC added: “We are thrilled to have Utility Alliance as a Business+ Partner this season. May we wish the company every success for the future.”

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