Member Article

Spreadshirt: a License to Smile

Ecommerce Platform Adds Over 800 Smiley Designs to its Merchandise Catalogue

Spreadshirt, the ecommerce platform for spreading ideas on something tangible, has added the iconic SmileyWorld license to its merchandise catalogue.

The partnership will allow a vast archive of artwork that has been created by the Smiley design team, to be transferred across a wide range of customisable Spreadshirt products. The collection includes more than 800 designs, from simple emoticons to elaborate sketches. The range is now available for sale via the Spreadshirt UK marketplace. Fans will also be able to customise Smiley merchandise via the platform’s create-your-own tool.

Nicolas Loufrani, CEO of the Smiley Company, says “I’m delighted to see SmileyWorld working with Spreadshirt. As the creators of the world’s first digital Smileys, we are uniquely placed to provide products that allow consumers to really express themselves. We live in a world where personalisation has become a key consumer trend. That is why working with a company like Spreadshirt is really exciting for us, as they will allow our fans to both create and customise their own products to truly express their every mood.”

“Our print-on-demand technology provides traditional license holders with a unique merchandising opportunity. Our platform enables their fans to access a wide range of designs, without upfront costs or bulk orders by the brand. This also enables license holders to have a more flexible and spontaneous reaction to the latest trends, which enriches the customer experience.” adds Philip Rooke, CEO at Spreadshirt.

The iconic Smiley logo first appeared in 1972 when French newspaper France Soir used it to highlight good news stories. Before long, the smiley face had gained traction and an icon and brand was born.

This was posted in Bdaily's Members' News section by Philip Rooke .