Member Article

PKF Cooper Parry Shortlisted Most Innovative Practice Award

Market-leading PKF Cooper Parry, which is renowned across the business world for its unique company culture and working environment, has been shortlisted for the Most Innovative Practice of the Year award at The British Accountancy Awards 2016.

The Midlands firm, whose offices in Birmingham and the East Midlands have been designed to reflect the creativity and innovation of the whole business, is one of five firms nationwide to be shortlisted for this new category.

The Most Innovative Practice of the Year award seeks to recognise the accountancy practice adopting the most unique and distinctive approach to its organisational structure and its approach to client service provision.

The award also recognises the use of innovative techniques, resources or technologies used to acquire and retain clients and develop professionalism within the firm.

PKF Cooper Parry prides itself on its unique culture and over the past few years has created an environment where people can have fun doing their best work.

The firm has created a cool, fun workspace which is an extension of its values and entrepreneurial culture. There are five feature rooms, each with a different setting and atmosphere. The Treehouse is filled with forest greenery, complete with rope swing and The Shack has a relaxed surf-club feel. Team members can also go to the Dream Room to discuss personal and career aspirations.

In the break-out areas there are activities ranging from table tennis, pin ball and space invaders machines to a grand piano!

Other innovations include flexible and home working, 727 email curfew, unlimited fully paid holiday and regular social events.

A panel of 20 judges representing the very best of the profession will now assess the firm’s services against three key criteria - culture, technology and measurable success impact, across a three-stage process.

PKF Cooper Parry will have to beat off the challenge from Crunch Accounting, Hurst, Old Mill and Rouse Partners to win the award, which will be announced at The British Accountancy Awards ceremony being held at The Brewery in London on 29 November, 2016.

PKF Cooper Parry is the UK’s fastest growing accountancy firm and recently reported its strongest financial year on record. It is the only accountancy firm to make the 2016 Sunday Times List of 100 Best Companies to work for.

Speaking of being shortlisted for this new award, Ade Cheatham, CEO of PKF Cooper Parry, said:

“PKF Cooper Parry is an example of how a business can break the mould and put its people at its core and we’re really pleased to have been recognised by our peers for our commitment to making a change.

“We’ve created a culture and philosophy based around providing fulfilling employment for people and creating an environment that people look forward to being part of.

“Businesses should be prepared to create an enjoyable workplace where people are empowered to truly make a difference,” added Ade.

Regarded as one of the industry’s most prestigious accolades, The British Accountancy Awards, are now in their sixth year and represent small local firms to the larger regional, national and global players.

PKF Cooper Parry is one of the largest independent firms of business advisers in the Midlands with an established track record of helping local businesses and private clients in the UK and internationally.

The firm acts for more locally owned private businesses in the Midlands with a turnover in excess of £5m than any other accounting, tax and advisory firm.

This was posted in Bdaily's Members' News section by Donna Hill .