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UK debut of male beauty brand BEAST coming to the West End

UK male grooming brand, BEAST, is to open its first-ever store in London’s West End after taking a space in the Seven Dials leisure and shopping district.

Founded this year by Steve Banks and Spencer Wallace, the male grooming business’ first outlet will be housed within a 1,400 sq ft property at 19 Earlham Street, encompassing a ground floor and a basement.

The store will stock a range of high-end male beauty products, including fragrances, with a retail operation on the ground floor and the brand’s e-commerce arm being run from the property’s lower ground.

Beast founder, Steve Banks, commented: “We are delighted to launch our first ever store in Seven Dials amongst some fantastic menswear and men’s lifestyle brands.

“Becoming a part of the internationally renowned Seven Dials line-up will elevate our business to the next level and is a dream launch location in London.”

The brand joins other men’s lifestyle brands, including the likes of Ron Dorff, Carhartt W.I.P. and Farah, at the Shaftesbury-owned shopping district.

Sam Bain-Mollison, Head of Group Retail Strategy and Leasing at the property group, added: “Earlham Street has a unique men’s retail offer unlike anywhere else in London. BEAST are a perfect addition to the line-up, offering a range of some of the best male beauty products on the market that will appeal to the cosmopolitan, international demographic who shop at Seven Dials and complement the retail brands throughout the destination.”

The debut BEAST store is set to open in late October.

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