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Messaging and content sharing startup secures £1.2m pre-Series A investment

London-based messaging startup Pushfor has announced it has closed a £1.2m pre-Series A investment round.

Attracting funding from NT Asset, c12 Ventures and Metdist Limited, the tech firm has said it will use the funding to fuel its expansion and product roadmap, with expansion into North America, Asia and India all on the cards.

The startup has developed a secure content sharing and instant messaging platform which helps businesses to track and control the distribution of content, and automatically fitting the content for the device in question.

The firm’s platform also includes options for security and viewing permissions, along with geo-location tracking and safeguards against unauthorised screenshots and access.

Founder and entrepreneur, John Safa commented: “The amount of press coverage of businesses having confidential information being leaked is staggering. Pushfor solves this problem so you can share information securely, and pull or limit access as needed.

“We had a lot of interest and were oversubscribed in this funding round, but as we are already generating revenue we kept it deliberately small. We are very focused on our growth strategy.

“As such we want to work with investors that not only bring the geographical reach but also significant experience of operating in these markets. This round wasn’t all about the money but about bringing in investors that could help us achieve our goal of becoming a billion-dollar global company.”

Uday Singhi, President and CEO of Metdist Limited added: “Pushfor is a powerful technology platform with a truly global appeal. Given our experience in India we see great scope for such a digital solution.

“The Indian government is firmly committed to the dual objectives of financial inclusion and technological empowerment. In a densely populated and culturally complex society achieving these objectives will require a renewed emphasis on security.

“The Pushfor proposition fits perfectly into this conversation and has application in a wide variety of sectors including insurance and banking.”

Pushfor is planning to raise its Series A round in the first quarter of 2017.

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