Leeds' Age Partnership acquires web technology business

Age Partnership, the Leeds-based retirement specialist, has completed the acquisition of website development and optimisation business, The Marketing Lab.

The deal sees The Marketing Lab’s seven strong team of developers and project managers joining the equity release specialist; led by the former managing director Dan Otterburn, who will now join Age Partnership’s senior team as head of web development.

The Marketing Lab, which was based in Hebden Bridge, will keep its office and will continue to work with its key clients, alongside the Age Partnership development and optimisation work.

Based at Thorpe Park, Age Partnership is a retirement income specialist providing guidance and independent advice to people approaching, at or in retirement.

Tim Loy, Age Partnership’s chief executive, said: “We have been a client of The Marketing Lab’s for a number of years and during this time our focus on our own in-house digital capabilities has grown.

“We recognise the importance of digital technologies not only for our business, but also for our customers.

“The acquisition of The Marketing Lab allows us to further develop our business processes, provide a smoother online journey for over 1 million people who visit our site every year and improve the technological capabilities of our website.

“We are constantly evolving our technologies in order to ensure that our customers continue to receive the best possible service throughout every interaction that they have with us.”

Dan Otterburn, former MD of The Marketing Lab, added: “Throughout the 12 years that I have worked as a supplier for Age Partnership they have always been extremely forward thinking in their approach to digital technologies.

“When they approached me regarding their interest in purchasing The Marketing Lab I looked at it as a great opportunity for my staff to really focus on their strengths, whilst working with the Age Partnership team to achieve technical excellence – something that we’re all very much looking forward to getting stuck into.

“The Marketing Lab’s key clients will continue to receive the same high level of service and quality of work that they have become accustomed to, the only difference is that this will now be done under the umbrella of Age Partnership by a team that has doubled in size.”

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