Member Article

New Senior Hires Expand Agency's Global Appeal

Award-winning Digital agency Bolser has announced new senior hires, as part of their ongoing expansion and growth, improving their SEO division, launching App Store Optimisation (ASO) services alongside SEO for the mobile marketplace.

The Leeds-based agency has now recruited a team that has worked on campaigns in finance, law, fashion and travel for global brands including ASDA, Capita, P&O, ASOS, Russell Hobbs, and AXA, with M.D Ashley Bolser stating “the time is right now SEO has grown up”.

Richard Andrews, officially joined Bolser to lead the team as Head of SEO and ASO whilst the agency develops to incorporate wider support services for their portfolio. With leading UK and international clients, their expansion turns the business into a full turnkey agency covering the remits of conceptualization, design, build and digital marketing.

Richard is an SEO and ASO specialist with a proven track record of ranking thousands of local and national keywords across a range of highly competitive verticals. Richard has experience working both client side and agency side, managing multiple accounts and reporting on performance ROI to directors, shareholders and investors.

Joining Richard on the new team is Dan Frank, as Technical SEO/ASO Manager moving across from Search Laboratory. With four years of technical SEO specialist experience Dan has worked across a number of high end brands including ASOS, Boohoo and PepsiCo.

Tom Rhodes, First Class honours graduate in Linguistics from Newcastle University, joins the team as Content Manager, working across Leeds and London with Bolser clients on strategic planning and delivery of omni-channel content and social-driven campaigns.

Laura Van Wymersch from Leeds completes the new hires, taking the role of Outreach Manager, bringing experience from working on outreach and PR with brands such as Superdry, VistaPrint, PokerStars and P&O Ferries.

Ashley Bolser, M.D, who founded the agency in 2001, said: “These additional hires now means that nothing is outsourced, which means accountability and traceability every step of the way on everything that we deliver to our clients. We have added this division after years of not touching SEO because I believe SEO has now grown up. It’s no longer a dark art, it has matured and now a detailed analysis of complex data is essential to be able to make an impact - and this is a way of working that aligns with us”.

He added: “Bolser has a particular specialism in app development and the new ASO service enables us to guide a brand through the online marketing cycle required to make an app a success, in a bid to decrease the number of independent apps that end up in the graveyard unused and unloved after thousands have been spent on their development. It’s crucial to collaborate across ASO; SEO; Google Adwords; Display Network; Remarketing; Social Media and Affiliate campaigns to really give an app a chance”.

“We work with a number of global brands on customer communications and digital brand interactions and have always provided advice and insights to clients on consumer behaviour, based on marketing research and analysis. Most recently we added a psychology team that provides insights into how people respond to marketing communications through an understanding of human behaviour, and now the SEO and ASO teams are also tapping into science to understand customer journeys.”

SEO services cover keyword research and ranking cost analysis; technical audits of websites; forensic link analysis; link building; local SEO and Google business page management and Google analytics reporting.

ASO services cover APP store preparation; reputation management and PR/awareness campaigns to improve rankings and downloads.

Flying the flag for the Leeds Digital sector, Bolser has gone from strength to strength in 2016, with over 30% growth in new and organic business, including winning new work from a number of global clients including BBC, EE, and Microsoft.

-ends-

This was posted in Bdaily's Members' News section by Bolser Agency .