Member Article

CLB Coopers launches refreshed brand & website

North West accountancy and advisory firm, CLB Coopers, has launched a refreshed brand and website to mark the next chapter in its ongoing development as it sets its sights on future growth and continues to support its clients in achieving their ambitions.

Working with Manchester design agency, Studio North, the company embarked on the project with the aim of communicating its distinct and quality offering to its numerous external audiences and to create a brand identity to reflect its positioning in the regional marketplace as one of the leading accountancy and advisory firms for the entrepreneurial SME business.

Another key element of the process was to highlight the firm’s internal messages to reflect its strong and people-focused culture.

David Travis, Managing Director of CLB Coopers, commented, “The focus of our business is very much on our clients, intermediaries and staff. We now have a proven distinct offering, which we wanted to communicate with greater clarity to a wider audience to explain our unique culture with its deeply embedded values, which are very much a part of our DNA. They reflect in how we do business and the characteristics of our people, so communicating them clearly is an important part of our strategy.

We are at the next exciting stage in the development of the firm, and our new brand identity will give us a sound platform on which we can continue to build our profile in the regional SME market and invest in our teams for the opportunities that lie ahead“.

Nick Wright, Strategic Director at Studio North, said, “When CLB Coopers approached us with their brief, I instantly knew they were an organisation we wanted to work with. An established business with a clear vision for their brand, our role was to help them articulate these ideas into a compelling marketing message and then update their externally-facing identity to better reflect the business of today. We built the brand around the essence of ‘Achieving ambitions’; a bold statement which aligns to CLB Coopers’ culture of helping businesses and people achieve their goals and ambitions.”

CLB Coopers has regional offices in Manchester, Bolton and Lancashire and employs 120 staff, including 12 Senior Directors. The firm is part of the Baldwins Group, one of the fastest growing groups of accountancy firms in the UK, with a turnover in excess of £50million and with an office network spanning the country supporting local business with local advisors who understand the markets.

This was posted in Bdaily's Members' News section by Deborah Moon .