Member Article

Former LateRooms director joins PRWD in senior leadership role

James Pogson, former Brand Managing Director at The LateRooms Group has joined leading conversion optimisation agency PRWD as Operations Director to accelerate the agency’s UK and International growth.

James will be working closely with Founder and CEO Paul Rouke to execute PRWD’s growth strategy, allowing Paul more time to focus on international keynote speaking engagements and championing industry growth.

Since leaving LateRooms in 2012 James has consulted with a number of fast paced, customer facing businesses. He started full-time at PRWD in January with his immediate focus on accelerating the evolution of the agency in preparation for what is expected to be another year of revenue, profit and team growth.

Paul Rouke, Founder and CEO at PRWD commented: “From when I first met James in 2015 I knew he had a rare and invaluable range of experience and skills so when the opportunity came up for me to bring in a new Operations Director, I immediately thought about James”.

James Pogson commented: “Having watched PRWD develop as a respected digital transformation partner I knew the opportunity to join Paul Rouke and team was one I couldn’t resist.

The growth of conversion optimisation is (rapidly) becoming one of the most desirable initiatives for all businesses and having already been trusted to manage conversion optimisation with a strong portfolio of clients, I recognise the capability for PRWD to kick on to even higher distinction, prominence and continued differentiation“.

This was posted in Bdaily's Members' News section by Rachel Whelan .