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Newcastle app developer hedgehog lab opens Denmark office

Newcastle tech firm hedgehog lab has opened an office in Copenhagen, Denmark, giving it a European foothold for post-Brexit growth on the continent.

The new office will act as a sales and customer centre for the app developer, which also boasts sites in Austin, Boston, London and India.

The firm says it hopes to take advantage of the country’s growing demand for mid-sized firms specialising in mobile, whilst the base also offers a gateway into mainland Europe and Germany.

The Denmark launch is being overseen by Lead Strategist Paul Morris, who has relocated to help engage customers until a managing director is appointed.

Paul said: “I’m excited about the role and relishing the challenge. I see this as a chance to take my skills and experience overseas to promote the hedgehog lab brand in a highly promising market.

“The role will see me networking, forging new relationships and making connections on the ground to form a strong foundation from which the European office can thrive.”

Sarat Pediredla, hedgehog lab CEO, added: “We’d been interested in the Nordics for quite some time and, although we explored alternative options, Denmark - which is an hour and a half from Newcastle on a plane - emerged as the best location.

“We are committed to keeping our global headquarters here in the North East, but post-Brexit felt it essential we had access to the Single Market.

“We expect Copenhagen to be as a big as our US business in five years’ time and are tremendously excited about this new opportunity.”

Established in 2010 as ‘post-PC’ digital consultancy, hedgehog lab builds apps for mobile, tablets, wearables and similar devices.

Mr Pediredla continued: “Paul is an valued member of the team with the skills and passion necessary to build our brand in Denmark.

“Embodying the culture of hedgehog lab, he is talented, likes a challenge and has our implicit trust - which is essential when choosing a first employee for a new foreign office.”

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