Member Article

Facebook with Possibility of Excellence in M-commerce

The way mobile has detonated over the last years has been quite astounding. It was expected that by 2017 twenty billionth mobile phone disposed of to a purchaser.

The more users are becoming reliant on the smartphones the more requirements are encroached with the evolution of more and more devices. This has brought up with essential ramifications especially for retailers specifically for online purchasers where mobile commerce has taken a substantial position for 30% as far as U.S e-commerce is concerned and it is expected to grow multiple times than traditional methods of e-commerce.

With the advent of 2016, the concept of social commerce revolutionized after launching of the buy buttons on Pinterest, Twitter, Instagram and Facebook.

While approaching the end of the year 2015, more mobile transactions are experienced by the social media giant like Facebook rather than desktop.

For instance the mobile web is still expected to outpace the apps, this expectation is somewhat proved to be fruitful upto certain extent. Entire credit can be given to top mobile app development companies which try to adapt the concept of e-commerce into the mobile commerce.

It has accounted for 51% of online transaction over the holiday season at the end of the year 2016. At the entirety, the retailers will be still in the prima of mobile trend and will modulate enough to pace the requirements of the people.

Role of Facebook in promoting conversational commerce

Brands are really very well aware of the fact that millennial customers not only value the experience but they value the price as well. And those who want to focus on the personal relationship at the long-term, found a new tool. By entering the conversational commerce which is although not self-explanatory.

There are various messaging platforms which have intensified the experience of conversational commerce. It enabled the transaction between brands and customers via messaging interfaces for instance SMS, or through Facebook, Watsapp and various other mobile platform.

Although Chatbots and Artificial Intelligence (AI) are used to orient the conversation in order to cater the customer’s need. But the social giant has even tried to manage the conversation for instance Facebook. But the way Uber’s integration with Facebook messenger which has enhanced the mobile payment mechanism to be considered in a commonplace, it has enabled a direct payment service through Facebook messenger.

Recently the most unanticipated step taken by Watsapp owned by Facebook by removing of $1 annual fee in order to the anticipation of a successful conversational commerce future. And with the help of Facebook, it ensured consistency of extreme personalisation which enabled the conversational interfaces to run smoothly.

Facebook- a valuable platforms for retailers

Mobile devices are efficient enough to fast-track the seamless shopping journey of consumers. According to BI intelligence, users who come across mobile ad-retails took approximately 6.7 days on completion of purchase on mobile which has been approximately 13% faster rather than users who have come across desktop retail ad. Facebook has proved to play a substantial role for retailers.

Last year approximately 25% of the new products that users came-across seen from Facebook, one-fifth of the users cited to be the perfect platform for getting new ideas about the product. The study has given supportive compliments regarding the acceleration of m-commerce over 110% considering over the last two periods.

Two top mobile application services which proved to be the titan as far as e-commerce is concerned are Amazon and Alibaba.

At the end

Facebook has even planned to trigger the payment by using log-in credentials. It has planned to remove considerable friction of making current mobile e-commerce purchase since they are no-longer require to provide 16-digit credit card number at a random e-commerce sites. This has been of the secrets of Amazon’s m-commerce success.

With all this hardwork in order to make streamlined user experience, Mark-Zuckerberg has established its platform in the field of m-commerce as well.

This was posted in Bdaily's Members' News section by Mary Smith .